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Hacia los 70, los avances más importantes en diseño gráfico se dieron en la industria corporativa. Se comenzaron a crear lo que, más tarde, se conocería como sistemas de identidad corporativa, y los logotipos se convirtieron en un elemento imprescindible para cualquier marca.
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Hola. Creo que seguir las tendencias no debería considerarse como una cualidad de un "buen" diseñador. Hay profesionales reconocidos a nivel mundial como Allan Peters que en su trabajo no sigue ninguna tendencia ni utiliza elementos que "estén de more info moda"; considero que es más importante tener la capacidad de hacer un correcto análisis tanto del proyecto como del nicho y del público objetivo para poder desarrollar la solución más adecuada, el estilo del trabajo debe ir en función de esto y si utilizar una estética que este en tendencia es lo adecuado, está bien, pero si no es así, no hay ningún problema, lo importante es que sea lo adecuado para el proyecto. Saludos!